Accoording to South Korea’s MCM, former Michael Cromer Munich.
“Referencing Bauhaus-inspired designs & David Bowie’s Ziggy Stardust era, the exclusive campaign presents a modern narrative where disco becomes the inspiration for today’s contemporary Millennial audience. MCM takes a voyage to the vintage, celebrating a neoclassic revival that captures the psychedelic spirit of disco and the golden age of glamour. Celebrating the dynamic spirit of the 70’s, MCM becomes the modern expression of the cultural underground that defined Munich’s legendary heyday.”