ELASTE has explored typographic design and pop-cultural currents since 1981.

ELASTE was one of the first lifestyle magazines of the time. Young journalists, graphic designers, and photographers looked for contemporary art and culture. A theory of saturated pop discourse was designed with a new aesthetic.

From a historical perspective, ELASTE provides access to the lifeworld concepts of a pop-affine youth subculture of West Germany in the 1980s.