Swinburne and Mirza launched the 18+ project in 2011. The Internet-Based Pop Band talks about “Three Song Medley”, an Exclusive Director’s Cut of Their New Music Video Trilogy:
The concept for these videos was that we would take this sort of raw personal content footage—that is obviously coming from cellphones and stuff like that—and then re-photograph it in a sort of commercial photography context. So we got some screens and lighting equipment and stuff and recreated the theater of commercial photography, but took our more intimate content and forced it into that context. It’s basically an overarching metaphor for what we’ve done with 18+, which is take this thing that was sort of organic and online and put it into the marketplace. To see how it interrelates.
